Filed under: road safety | Tags: advertising campaign, education, road safety, safety, social marketing
The New Zealand Transport Agency are reminding kiwis not be ‘eggs’ when it comes to vehicle safety checks. The ‘Right Car’ campaign asks kiwis to check the safety performance of their ‘car-tons’.
Eggs are a great metaphor for car safety. Eggs are fragile and the job of the egg carton is to protect its contents much like a car. Also nobody wants to be called an egg in New Zealand – it means fool or dork.
Lets face it, car safety is also not the most thrilling subject so the NZ Transport Agency decided to create a campaign that people could fall in love with.
The campaign plays on the many yolky safety metaphors and the colloquial expression to explain safety ratings, airbag features and tips on buying safer cars via a series of quirky educational online videos and banner ads featuring a cast of cute, lovable characters that are…eggs.
And the clips are already proving popular, attracting about 850 hits a day in the first week. The New Zealand Transport Agency’s website has increased traffic by 71% and received many tweets.
Just by choosing a car with better safety features you can reduce your chances of being in a crash or improve your chances of surviving one.
Don’t be an egg. Check safety first.
Click here to visit the website.
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