I think I caused Obama to lose the election...

MORE than six million people have so far been emailed a spoof video blaming them for electing Republican John McCain as the next President of the United States.

The video is going out to more than 30 new people per second as a direct and personal reminder to them to vote in next Tuesday’s Presidential election.

The spoof video is set after the election and “reveals” that Democratic candidate Barack Obama has lost by just one vote. The ‘missing’ voter is the person receiving the personalised video!

In the spoof news-style video, the missing voter’s name is blazed across headlines in the New York Times, is personally thanked by George W. Bush and is castigated by irate US citizens (including an hilariously foul-mouthed grandmother, pictured above) and a lonely goat herd who now fears his flock is about to be bombed by ‘President McCain’.

The video is witty, irreverent and extremely well done – and it may have the desired effect in helping to Get Out The Vote as well as becoming a global hit.

Research shows that this kind of social “nudging” is extremely effective. The organisers are aiming to reach 10 million people before Election Day in the USA – but look set to easily reach their target.

As the organisers, MOVEON.ORG POLITICAL ACTION say: “Studies show that by far the best way to get people out to vote is to convince them that (a) everyone else is voting, and (b) everyone will know if they don’t vote.

“This video does both—with a smile (or a smirk, in some cases).

“It takes just seconds to send, and it could be the thing that actually pushes a friend of yours to the polls.”

It is entirely coincidental, of course, that Barack Obama will be the beneficiary of this ingenious tactic which sets impeccable new standards in communications and political campaigning.

In the next British General Election, will Gordon Brown or David Cameron try something similar?

Check out the video here

thecoolhunter.net

It’s just days away from one of the most anticipated US federal elections in history and both sides are plowing into spin overdrive. Which is why we love this amazing original advertisement that has succeeded in doing what most politicians don’t  – cut through the crap in a single succinct moment.

Created by creative director – Tor Myhren from Grey NYC, the posters slice through the race issue between candidates – acknowledging that much of this campaign has predictably but stupidly been re-cast as a battle between black and white. Myhren’s powerful imagery rightly implies that this is all just distraction, seeking to refocus our attention onto what really matters – the issues.

Even before the results are in, the posters have become collectors items, with New Yorkers unable to help themselves from swiping  them off the streets.  - Lisa Evans

Story taken from thecoolhunter.net