Social media is a key part of social marketing, why? because social marketing is essentially about talking to people, about understanding how and why they behave the way they do and about affecting behaviour or providing new perspectives.

Social media is about connecting with people in new ways. It’s about open dialogue (where we can both talk) it’s about finding new ways to reach people and it’s about looking for new ways to engage and connect with people.

While we’re on the subject of social media perhaps we should explore a little more by what we mean when we use the term ’social media’. Below is a great article from the scobleizer, if you haven’t read any of his words of wisdom before then click your little mouse here. He’s the Big Cheese over at Fast Company in the US and a very smart cookie.

So here’s the skinny on social media according to the scobleizer ::

The best way to understand a new media is to compare it to what’s come before? So, what kind of media do you have lying around your house? Probably these:

• Newspapers.
• Magazines.
• Television.
• Radio.
• Books.
• CDs.
• DVDs.
• A box of photos.
• Physical, paper mail and catalogs.
• Yellow Pages.

Now, what about the media (my blog) you’re reading right now? What are some attributes of it that are different than any of the “old media” above?

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