Microsoft comes to the party...

In this day & age you can’t talk about social causes without talking about social media – understanding how with connect and engage with people is half the battle.

Well Microsoft has introduced a brand new social initiative called ‘i’m’.

Every time you use Windows Messenger or Hotmail, Microsoft shares a portion of the program’s advertising revenue with an organization of your choice from a selection of some of the world’s most effective organizations dedicated to social causes. They’ve set no cap on the amount They’ll donate to each organization. The sky’s the limit. And it’s free.

i’m is about making a difference. Not in a huge expensive way, not in a time-consuming way. But in a simple, effective way. You won’t have to change your conversation to change the conversation. With every e-mail and instant message, you help address an issue you feel passionate about, including poverty, child protection, disease, environmental degradation and animal protection. Just join and start talking, and they’ll start giving.

For more information check it out here