Filed under: politics, voting | Tags: barack obama, cause-related, Get the vote out, john mccain, Moveon.org, political activism, rock the vote, social marketing, social media marketing, us election, USA, voting
I think I caused Obama to lose the election...
MORE than six million people have so far been emailed a spoof video blaming them for electing Republican John McCain as the next President of the United States.
The video is going out to more than 30 new people per second as a direct and personal reminder to them to vote in next Tuesday’s Presidential election.
The spoof video is set after the election and “reveals” that Democratic candidate Barack Obama has lost by just one vote. The ‘missing’ voter is the person receiving the personalised video!
In the spoof news-style video, the missing voter’s name is blazed across headlines in the New York Times, is personally thanked by George W. Bush and is castigated by irate US citizens (including an hilariously foul-mouthed grandmother, pictured above) and a lonely goat herd who now fears his flock is about to be bombed by ‘President McCain’.
The video is witty, irreverent and extremely well done – and it may have the desired effect in helping to Get Out The Vote as well as becoming a global hit.
Research shows that this kind of social “nudging” is extremely effective. The organisers are aiming to reach 10 million people before Election Day in the USA – but look set to easily reach their target.
“This video does both—with a smile (or a smirk, in some cases).
“It takes just seconds to send, and it could be the thing that actually pushes a friend of yours to the polls.”
Filed under: politics, voting | Tags: America, barack obama, campaign, john mccain, NYC, social marketing, us election, USA, voting
thecoolhunter.net
It’s just days away from one of the most anticipated US federal elections in history and both sides are plowing into spin overdrive. Which is why we love this amazing original advertisement that has succeeded in doing what most politicians don’t – cut through the crap in a single succinct moment.
Created by creative director – Tor Myhren from Grey NYC, the posters slice through the race issue between candidates – acknowledging that much of this campaign has predictably but stupidly been re-cast as a battle between black and white. Myhren’s powerful imagery rightly implies that this is all just distraction, seeking to refocus our attention onto what really matters – the issues.
Even before the results are in, the posters have become collectors items, with New Yorkers unable to help themselves from swiping them off the streets. - Lisa Evans
Story taken from thecoolhunter.net
Filed under: breast cancer | Tags: breast cancer, innovation, Julia Fikse, Save your ta-tas, Save your ta=tas, show us your tatas, social marketing, USA
Caught you looking at my ta-tas!
A great story from the nytimes on the changing landscape for breast cancer positioning & marketing communication.
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Here goes:
You know breast cancer’s come a long way when you can’t tell whether a shirt’s for charity – or for Mardi Gras.
Weary of dealing in the same old serious mantras, a new crop of cancer-awareness campaigns are taking the emphasis off the C-word and putting it on the fun part. Uh, parts.
Aimed at a demographic of young women raised on irony and American Apparel, these clingy, boob-centric T-shirt logos are making the message positively hip.
Julia Fikse, founder of the Save the Ta-Tas Foundation, coined her slogan while trying to cope with a relative’s illness. Humor pops up at the weirdest times, she says: “My husband’s aunt got breast cancer, and had a double mastectomy. My husband and I were talking about it, and we had a chuckle about boobs. I thought maybe other people would want to laugh during that dark time, too.”
She now sells a whole line of shirts, emblazoned with the pink breast-cancer ribbon: “All-American ta-tas,” “Rockin’ ta-tas” – even a line for men, including her newest: “Save a life, grope your wife.”
Filed under: voting | Tags: election, online, rock the vote, social marketing, social media, USA
For those of you who haven’t checked out this year’s Rock The Vote campaign, you should click here immediately. It’s a fantastic example of a strategic focused social marketing campaign with a strong call to action.
